Eiffel Tower (international competition) - Paris
A beacon of the "City of Light", the tower sparkles to the rhythm of the gaze cast upon it and casts an enchanting and captivating glow over the extended territory.
In photos
Title of project : Perpetual lighting of the Eiffel Tower (competition of ideas)
Project owner: Société d'Exploitation de la Tour Eiffel
Method of execution: Competition according to the MOP law
Target cost: 4M€ before tax
Date of the competition: 2014
In detail
WHICH EIFFEL TOWER FOR THE 21ST CENTURY ?
Our agency was selected for the international competition launched by the City of Paris to promulgate a new, modern and attractive image of the majestic building that is renowned throughout the world.
We proposed to renew the sparkling of the Eiffel Tower already in place thanks to new perennial technologies allowing varied and original lighting scenarios.
Our ambition was to magnify the enchantment that is already taking place on the tower and to prolong this unique experience at night, which places it at the heart of Parisian life and of a universal collective imagination.
Today, the building gives off a feeling of eternity, suggested by its refined construction technique. Tomorrow, with the complete renewal of the flickering, it is a new nocturnal image that could have given it substance through a subtle light scenography combining magic, mystery and movement.